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FAIR STAND DESIGN
Prof. Önder Küçükerman,
EXHIBITIONS, FAIRS, STANDS AND CREATIVE DESIGN, P. 19-29
First Edition: İstanbul, September 2002
ISBN 975-8599-19-4
Copyright: Yapı-Endüstri Merkezi A.Ş.
YEM Yayın: 83
FAIR STAND DESIGN
Publishing Manager: Gülçin İpek
Publishing Secretary: Dilşad Aktaş
Cover Design: Haluk Erkmen
Realization: Kenan Öztürk
Layout: Ayfer Tonus Hoşoğlu
Color Saparation & Printed by: Mas Matbaacılık A.Ş. İstanbul
First Edition: İstanbul, Eylül / September 2002
ISBN 975-8599-19-4
Copyright: Yapı-Endüstri Merkezi A.Ş.
YEM Yayın: 83
CONTENTS
Doğan Hasol, ON EXHIBITION STAND DESIGN, 8
Prof. Önder Küçükerman, EXHIBITIONS, FAIRS, STANDS AND CREATIVE DESIGN, 19
STAND DESINGS, 31
Ajans Epik Reklam ve Dekorasyon Tic. Ltd. Şti., 32
Akın Nalça Tanıtım ve Tasarım Hizmetleri Ltd. Şti., 36
Alfa Dekorasyon Proje Taahhüt ve Tic., 40
Arif Özden Mimarlık Ltd. Şti. 46
Atölye d, 56
Aykut Erol, 60
B Grup & Expo, 68
Barents Ltd. Şti., 76
Bronz Mimari Tasarım Uygulama Ltd. Şti., 80
Dekorasyonel Tasarım içmim. Rek. Mef. San. Tic. Ltd. Şti., 84
Demirden Tasarım, 88
Evo Mimarlık ve Yapı Elemanları San. ve Tic. Ltd. Şti., 96
Fuar Dizayn (Mobel Dizayn Dekorasyon Ltd. Şti.), 104
Inter Art Mimarlık inşaat Dekorasyon Ltd. Şti., 108
Işıngör İçmimarlık ve Tasarım HIZ. Ltd. Şti., 112
İn Estet içmimarlık Mobilya Dek. San. Tic. ve Ltd. Şti., 120
inart inşaat Dekorasyon Ltd. Şti., 126
KG Mimarlık Ltd. Şti., 132
Leo Design, 138
Mero Design, 146
MidoA. Ş., 154
Mimarlar Ltd. Şti., 158
Özkutan Mimarlık İnş. San. Tic. Ltd. Şti., 164
Pass Pano Sembol Sistemleri ve Reklamcılık Ltd. Şti., 170
Remar Mimarlık Dekorasyon Turizm San. Tic. Ltd. Şti., 174
San Reklamcılık Ltd. Şti., 178
Sedef Sergi ve Fuar Hizmetleri A.Ş., 182
Serdar Atalay İçmimarlık ve Tic. Ltd. Şti., 186
Sothis Dek. Mim. Müh. İnş. San. Tic. Ltd. Şti., 190
Sun Dekorasyon, 194
Zoom Mimari Tasarım Proje Uygulama Ltd. Şti., 198
LIST OF DESIGNERS, 204
ON EXHIBITION STAND DESIGN
Doğan Hasol
Chairman
The Building & Industry Centre
Exhibitions and fairs are among the most important instruments of communication and the stand the most important exhibition feature. The stand is most often a type of sculpture which allows the visitor to enter and roam around. It draws attention to itself, presents itself and offers information. The nature of the product or the service should be presented in the stand in a clearly comprehensible form. The aim should be effective presentation, the display of the product or service in an attractive and memorable form. The stand is essentially a product of design or architecture. Its main function is communication. Naturally, it has both structural and aesthetic values. It must appeal to both the heart and the head. It must be solid, pleasant and attractive. And it should also be economical.
The stand should communicate its message to the spectator in the shortest time and the most effective manner. Besides conveying the significance, identity and image of the firm presented, it should display the product or service exhibited in an immediately comprehensible visual (or, if necessary, audible) form. At the present day the duration of a fair has been considerably reduced while, on the other hand, the interest of the spectator has increased as the time at his disposal has been reduced. One might well say that the stand should convey its message with all the skill and sensitivity of a photograph or a short documentary film.
The stand should be easy to erect and should be solid enough to survive for the duration of the exhibition. It should be easy to dismantle and easy to transport. It should have the flexibility to adapt to different arrangements and different forms, and should be able, if required, to be erected in a different place.
To create a sculpture that is easy of access and possesses a definite function is no easy task. Both the interior and exterior of the stand should be meaningful and convey a clear message. Everyone is affected by the beautiful and the rational and the spectator should find what he sees both agreeable and memorable. There should be no need for added ornament, which merely proves distracting and acts as an obstacle to effective communication and comprehension. One should never forget that true aesthetic value is to be found in the essential meaning, not in superfluous decoration.
While meeting all these various requirements the stand should also be economical and give the exhibitor good value for his money.
In short, everything about the stand should be true and at the same time beautiful. That is what stand design is all about.
The importance of the book you are holding in your hand lies in its account of the level attained in stand design at the beginning of the 21st century. Until comparatively recently, indeed, until no more than 35years ago, we had little knowledge or experience in exhibition techniques or stand design. We were made fully aware of this at the time of the foundation of the Building & Industry Centre in 1968 and later in YAPI 78, the first specialized fair in Turkey. The stands were far from realizing their aim, they consisted of heavy materials which required several days to dismantle and little consideration was given to aesthetic quality.
In those days the exhibitors knew little of exhibition technique, and nor did the stand designers. As a matter of fact, as a country taking the first steps in industrialization, Turkey lacked even the very concept of stand design. It was just because of this that the Building & Industry Centre felt the need to produce a booklet entitled 'Bir İhtisas Fuarına Nasıl Katılırsınız?'.
We have since traveled a very long way. There have been rapid advances in both industry and design. The purpose of this book is to describe and document the level reached in 2002.
EXHIBITIONS, FAIRS, STANDS AND CREATIVE DESIGN
Prof. Önder Küçükerman
MSU, Faculty of Architecture, Head of Department of Industrial Design
Historical Development of Turkish Exhibition and Fair Design
At the present day, almost all goods in everyday use are products of a design process. Actually, we have now been living for a very long time in an environment in which a/most everything is specially designed and industrially produced.
The modern concept of exhibitions, fairs and stands originally began to take shape in the 18th century during the first stages of the industrial revolution. The first exhibitions were arranged in Europe, generally with a commercial aim in view, but this commercial aspect was usually accompanied by various types of entertainment. As a matter of fact, in those days, to arrive at a city from a distance of several kilometers constituted a real adventure. The gathering of large crowds presented the providers of display and entertainment with an excellent opportunity. Thus, even the first exhibitions to be opened in Europe possessed a certain international character.